| The Smart Card Map 2002/3 is published |
June 3, 2002- SEMICOMM, aiming to be a smart card PR agency in Korea, announces the Smart Card Map 2003 will be published. The poster map, which shows a list of companies engaged in the smart card industry by categories such as chip manufacturers, terminal suppliers, software providers, system integrators, service providers, consultants, and others, will be distributed worldwide in a large circulation of 50,000 copies.
Each category points continents or countries of the companies listed, and advertisers will enjoy the company contact details such as logo, business item, address, telephone number, fax number and e-mail address of a person in charge: in one of the three different-sized boxes. The ad box sizes are different, depending on the ad rate classified to Platinum (US $5,000), Gold (US $3,000) and Silver (US $2,000).
Designed to showcase global players in the smart card industry, the industry-first poster map is meaningful as a database-cum-medium. “As an industry Who’s Who, the maps will be distributed at major trade shows, starting at CardTech Korea slated from July 18 to 20 in Seoul, Korea, the same country where the maps will be published,” noted Hordon Kim, CEO, SEMICOMM.
Advertisers, meanwhile, will be given 50 (Silver), 100 (Gold) or 150 (Platinum) copies of the map in accordance with their advertising sponsorship: all free of charge. The complementary copies will have advertisers’ contact information in gold hot stamping: at the lower bottom of the map. As the maps are usable as sales-promotional items or souvenirs, SEMICOMM is about to sell extraordinary copies at US $10 a piece: by every 50 units.
The map measures 90 (W) x 60 cm (H) and is made of 250gsm art card paper with aqueous coating finished on the surface. The map’s web site (www.smartcardmap.biz) will be another PR tool for advertisers as their web sites are linked on line here. Moreover, the Press Release and the News columns of the web will put advertisers’ news and announcements: in English.
“As we intend to bring up the map and its web site as an industry portal site, we are waiting for partnership companies from associations and show organizers,” he commented. He has already signed up agreements with NCTRO (Cardtech Korea organizer), CardsNowAsia! and others.
Early-bird advertisers to the map can select the best location of the ad boxes. The “First Come, Best Place” policy is available until the first deadline of August 30, 2002. The second deadline is September 27, 2002, and publication date is October 31.